What is Samsung TV Plus?

Samsung TV Plus is a free TV service supported by ads with free live content. Also, a platform for content providers to have their live TV channels where people can watch live linear content and on-demand videos.

Task

To create a series of Ad banners that promoted Samsung TV Plus with content and messaging provided by marketing team.

Served as base template for content providers to promote their own channels.

Problem

Samsung TV Plus struggled with awareness as a service and a brand. Users didn’t know what Samsung TV Plus is.

Ad Banners

What are the requirements?

— Apply TV Plus branding (Gradient, color, font)

— Include specific channels based on marketing requests.

— Accommodate different messaging

Typography

Background Gradient

This gradient color is the TV Plus branding color

Banner in home landing screen for TV Plus

Banner Designs for different usage

Banners are live!

TV Plus channel launched for 2019 TVs in November 2019 with 10 other new channels for United States (Samsung Wild Life, Kitchen Nightmares, Vevo Pop, Bon Appetit…) and 3 for Canada.

Banner templates for content providers

Created awareness banners template with guideline to helped content providers to advertise their channels.

— 83 channels lineup (The WildLife, Kitchen Nightmares, Newsy, Cheddar, The Pet Collective and more…)

Different Sizes

Created templates in various sizes for different usages.